Privacy Policy™ Privacy Policy

PLEASE READ THIS DOCUMENT CAREFULLY. IT CONTAINS IMPORTANT INFORMATION THAT YOU SHOULD KNOW BEFORE CONTINUING TO USE LATTEBOY.COM’S SERVICE (AS SUCH TERM DEFINED IN LATTEBOY.COM’S TERMS OF SERVICE ALSO NOTE THAT BY CONTINUING TO USE LATTEBOY.COM’S SERVICE YOU WILL BE DEEMED TO HAVE ACCEPTED THIS PRIVACY POLICY. This Privacy Policy is meant to help you make an informed decision about whether to use or continue using the Application, website, and Service. If you do not agree to our practices, please do not use the Application, website or Service. Your use of the’s Service provided herein, is subject to this privacy statement (“Privacy Policy”) and’s Terms of Service located at: has a strong commitment to providing superior service to all of its customers, and particularly respects your concerns about privacy. As you use our Service, we may gather certain personal and other information from you. We have created this Privacy Policy to inform you of the type of information we gather, what we do with that information, and the circumstances under which we may disclose your information. We ask that you please read this Privacy Policy carefully prior to using our products and Service.

We will not sell or rent your personally identifiable information or a list of our users to third parties. However, as described in greater detail below, there are limited circumstances under which some of your information may be shared with third parties, under strict restrictions.

This Privacy Policy contains numerous general and technical details describing the steps that we take to protect your privacy. We have organized this Privacy Policy by major topic areas so that you can quickly locate to the information of most interest to you. Meeting your needs and expectations is the foundation of everything that we do —including protecting your privacy.

If after reviewing this Privacy Policy you still have questions or privacy concerns please contact us and our technical support services at:


This Privacy Policy will inform you of the following: (1) the type of personally identifiable information we collect through our Service as well as our products and services; (2) how your information is used; (3) with whom your information may be shared; (4) what choices are available to you regarding the collection, use, and distribution of your information; (5) the security procedures in place to protect your information; and (6) how you can access and correct any inaccuracies in the information collected about you.

Although we do our best to make sure that all our agreements with users are mutually compatible, should there arise any conflict between this Privacy Policy and another agreement between you and , the terms of the other agreement will control any dispute that may arise.

A note about our Service: By using’s Service you agree that this Privacy Policy, Terms of Service and any other agreement relating to’s Service shall be governed by and construed and enforced in accordance with the laws of the Commonwealth of Virginia without reference to conflicts of law rules and principles. If you are a resident of the United States for purpose of determining of personal jurisdiction, the federal and state courts within the Commonwealth of Virginia shall have exclusive jurisdiction to adjudicate any dispute arising out of this Privacy Policy. You agree that this Privacy Policy is to be performed in the Commonwealth of Virginia and that any action, dispute, controversy, or claim that may be instituted based on this Privacy Policy, or arising out of or related to this Privacy Policy or any alleged breach thereof, shall be prosecuted exclusively in the state and federal courts in of the Commonwealth of Virginia and you, to the extent permitted by applicable law, hereby waive the right to change venue to any other state, county, district or jurisdiction; provided, however, that as claimant shall be entitled to initiate proceedings in any court of competent jurisdiction. If you are a non-US resident you hereby agree that any dispute, controversy or claim arising or concerning this Privacy Policy shall be determined and settled by arbitration in accordance with the International Chamber of Commerce accordance with the Rules of Arbitration of the International Chamber of Commerce (the “Rules”). The claimant party shall appoint one arbitrator and the respondent party shall appoint one arbitrator, and the two arbitrators so appointed shall appoint the third arbitrator, and in in accordance with the provisions of the Rules. The place of arbitration shall be Washington, D.C., in the United States. The language of the arbitration shall be English. Any award granted by the arbitrator(s) shall be final and binding upon the involved parties and shall constitute the sole and exclusive remedy for any dispute between the involved parties regarding the issue at dispute resolved by such arbitration.

Changes in the Privacy Policy

We want you to always be aware of what personal and other information we collect, how we use it, and under what circumstances we may disclose it. All personal information that we collect will be handled according to the Privacy Policy in effect at the time the information is collected. If the Privacy Policy changes in any significant respect, we will not use your personal data in a manner that is inconsistent with the Privacy Policy in effect at the time your information was collected without your permission.

From time to time, we may find the need to make changes to this Privacy Policy upon notice given by one or more of the following means when applicable: upon notice given to you after you login to your Account (as such term defined in Terms of Service (, to the mobile phone number you provide to set up your Account or otherwise on record for your Account, by email communication to the email address provided by you when you setup your Account or otherwise on record for your Account, or by written mail communication to the address on record for your Account. You will be given the opportunity to opt-out, provided that, if you choose to opt-out all or part of the Service may no longer be available to you. If as the result of such changes, you want to opt-out of receiving the Service or to alter the ways in which is allowed to use your personal information, you can do so by following the procedure described in Section Creating and Updating Your Personal Account and Preferences, when available, or by writing an email to You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy by your continued use of the Service after such notice has been given with the following exception: if at the time you provide personal information to you limit how such information will be used to communicate with you, either by or by third parties, will not change your preference in this regard without your express consent.


Providing information

We receive and store any information you enter when using our Service or provide to us in any other manner. The information is collected to enable the Service to function correctly and to allow you to use it. We also use this information to better understand how you use our Service and how we can better tune the Service, its contents, and functionality to meet your needs.

Third Party Content Providers/Access to Third Party Sites

Not all content of our Service is owned and controlled by us. Our Service may contain links to content owned and/or operated by third parties, i.e. Establishments and Payment Vendors (as such terms defined in our Terms of Service         ( These third parties may drop cookies and/or use web beacons on your device, which may be used to identify your preferences or to recognize if you have previously had contact with these third parties. We do not control these content providers, their content, or their information collection practices and are not responsible for their privacy policies or practices. Please direct all concerns regarding any third party website to that site’s administrator or webmaster.

We may use third party advertising companies to display advertisements when you use the Service. These companies may use general information about your use of the Service as well as other Service to provide specialized advertisements tailored to you. If you would like more information about this practice, please direct such concerns to the advertising company’s administrator or webmaster.

We may also make third party applications available through our Service. Please note that when you enable a third party application, any the information collected by us is processed under this Privacy Policy while any information collected by the third parties is governed by their respective privacy policy. For example, if you link your account to Facebook, Twitter, or Instagram, will ask for your permission to access your content and information and the content and information others have shared with you. When this information is accessed, it is governed by’s Privacy Policy. However, other third party applications, such as advertisements, may also access this information, and their respective privacy policies then govern the collected information. If you would like to learn more about their practices, please contact the advertising companies’ administrator or webmaster.

Information We Collect

As a user of our Service, you can engage in many activities without providing any personal information. However, if you engage in some activities, such as subscribing to certain additional services available through our Service or purchasing or downloading any of our products and services, we may ask you to voluntarily provide us with certain information about yourself, such as your first and last name, mailing address (including ZIP code), e-mail address, Twitter, Facebook and/or other social sites usernames, use information regarding your use of our Service, and browser information. We automatically receive your location when you use the Service.

This information you provide is used for such purposes as allowing you to set up a user Account and profile that can be used to interact with other users through the Service, improving the content of the Service, customizing the advertising and content you see, and communicating with you about specials and new features. It is completely optional for you to engage in these activities and/or make any purchases from and therefore to provide us with your personal information.

You are never obligated to provide personal information to us. However, if you should choose to withhold certain requested information, we may not be able to provide you with some or all of our Service. The information we request from you may be identified as mandatory or voluntary. If you do not provide us with the mandatory data we request, you may be unable to engage certain activities, use some our Service or make purchases.

When ordering products and services from our Service, you may be asked to provide a credit card number, account and/or billing information. This information is collected and processed by an online payment services (for example, PayPal®), which we use for payment processing. Understanding the sensitive nature of information, we use reputable online payment services.

You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of Account registration. If your personal information changes, or if you no longer wish to use our Services, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us at: We will make good faith efforts to address the requested changes in our then active databases as soon as reasonably practicable.

You may be provided an opportunity to subscribe to a periodic newsletter and product updates from us. The subscription service requires you to provide your first and last name, your email address, and other information. You will be given the opportunity to choose the type of information we provide to you and will be provided with an opportunity to opt-out from receiving the information altogether by either making appropriate choice to your Account or by writing to our technical support services at:

The information you submit to us may be transferred across national boundaries and may be stored and processed in any of the countries in which we (and our affiliates) maintain offices or web hosting servers. In certain countries, or with respect to certain activities, the collection, transferring, storage, and processing of your information may be undertaken by our trusted vendors. You hereby expressly agree and acknowledge that information, including your personal information, may be transferred and stored outside the borders of your country and/or location.

We may establish relationships with certain third party service providers (Establishments and Payment Vendors). Typically, these providers would offer services that our users may find useful. In order to use these services, you may be required to provide personal information to these providers. Generally, personal information that you provide to these providers will be subject to the privacy policy posted on that site. You should be aware, however, that our agreements with these service providers may provide that they will share with us certain personal information collected from you. In such instances, we will only use your information in a manner consistent with this Privacy Policy.

Information Collected by Mobile Applications services are also provided through an application on your mobile, tablet computer or similar device (“Application”). You hereby acknowledge and agree that we collect and use technical data and related information, including but not limited to, technical information about your mobile device, operating system and other software, and peripherals, that is gathered periodically to facilitate the provision of Application’s updates, product support and other services to you (if any) related to Application.

When you use any of our Applications, Application may automatically collect and store some or all of the following information from your mobile device (“Device Information”), including without limitation:

  • Your preferred language and country site (if applicable);
  • Your phone number or other unique device identifier assigned to your mobile device;
  • The IP address of your mobile device;
  • The manufacturer and model of your mobile device;
  • Your mobile operating system;
  • The type of mobile Internet browsers you are using;
  • Your geolocation (see also Location Identification Section);
  • Information about how you interact with the Application and any of our web sites to which the Application links, such as, for example, how many times you use a specific part of the Application over a given time period, actions you take in the Application and how you interact with Application; and
  • Information to allow us to personalize the Services, Content and Third Party Materials available through the Application.

Personal Account

If you wish to deactivate your personal Account, you can contact us and our technical support services at When you deactivate your personal Account, all information stored and maintained as part of your Account will be deleted from our servers (although some information may be retained for archival, backup and record purposes). You may change your personal information and privacy preferences at any time by logging into your personal Account. You may also access and change your personal information and privacy preferences by contacting us and our technical support services at:

Information Relating to Children

Our Service is not directed to children under 13 years of age. However, despite our intent, we recognize that children under the age of 13 may access our Service and subscribe to the newsletter or purchase products and services. Parents and legal guardians may request for us to review, delete, or stop the collection of their child’s personally identifiable information by contacting us and our technical support services at For additional information and resources regarding child online privacy, please visit the Federal Trade Commission Web site at

Securing the Transmission and Storage of Information

We are committed to protecting the security of your personal information. To protect that information, we use a variety of security technologies and procedures. Our data networks are protected by industry standard firewall and password protection systems and our security policies are periodically reviewed and enhanced as necessary. Furthermore, only authorized individuals have access to the information provided by our users. However, you should be aware that no data transmission over the Internet can be guaranteed secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us and you use our content, products, and services at your own risk.

We treat the information you provide to us as confidential information. You personally identifiable information is stored on a server with physical and electronic security features as customary in the industry, including login/password procedures and electronic firewalls designed to block unauthorized access. Because laws applicable to personal information vary by country, our offices or other business operations may put in place additional measures. All of our employees are aware of our privacy and security policies. Your information is only accessible to those employees who need it in order to perform their jobs.

If you use a password to protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share this information with anyone. Always install and use the latest versions of antivirus software. If you are sharing a computer, you should always log out before leaving any site or service to protect access to your information from subsequent users.

Location Identification

Please note that in order to provide our Service, collects information about your location and shares it with other users or third parties. Our use of location-specific information enables you to use our Services in the most effective way. When you use our location-specific Services (using mobile-based Application), we collect and process information about your actual location, via GPS signals sent by your mobile device. We may also use other technologies to determine location, based on nearby Wi-Fi access points, satellites, or cell towers. Additional information regarding your location and that of other users will be collected and saved by , and may include: your mobile device identification number, web requests, IP and web addresses, domain names, search terms, pages viewed, page features, number of clicks, as well as the dates, times, and results of searches.

Our services may include features and functionalities provided by third parties and other services. may ask you to download, register, or accept the services of these third parties (Establishments and Payment Vendors). However, please keep in mind that by enabling and accepting such third party services, you are allowing to pass along the identifying information stored by to and from these third parties. We highly recommend reviewing our Privacy Policy and Terms of Service for more information about how’s use, storage, and disclosure of your information affects you. Privacy Policy and Terms of Service available at: and The way these third parties use your information is subject to their own privacy policies, not those of When using our Service and services of third parties, your information may become publicly available to other users of the Service and third parties. When you choose to disclose your information publicly, you do so at your own risk and we assume no responsibility for the way in which your information is used by third parties. Please keep in mind the third parties’ use of information that you chose to disclose is outside of our oversight and knowledge. As such, your information may be subject to abuse, misuse, and monitoring by others and we can neither control nor be responsible for any such actions by the users and you assume all risks associated with such actions.

By providing your consent to’s Privacy Policy and Terms of Service, by use or otherwise, you agree to be bound by the terms in this section, and agree to be subject to all the rights and limitations contained therein.

Sweepstakes, Contests, and Promotions may offer sweepstakes, contests, and other promotions (any, a “Promotion”) through the Services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.


How Your Personal Information Is Used

We collect your information in order to record and support your participation in the activities you select. We may use your e-mail address to send a confirmation e-mail and, if necessary, may use other information you provide to us to contact you to assist us in processing purchases and services you select. If you use our Service your information is made available to other registered users. Unless you opt-out by writing an email to, your personal information also may be used to keep you informed about our new products, product upgrades, patches, special offers, and other products and services of selected third parties, and may be also used for improving the content of the Service, customizing the advertising and content you see, and communicating with you about specials and new features. We may draw upon this personal information in order to adapt the Service of our community to your needs, to research the effectiveness of our network and Service, and to develop new tools for the community.

We may collect information about your use of the Service, such as the types of applications used. This information is collected in aggregate form, without identifying any user individually. We may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Legal Issues

Although we will always strive to guard your identity, we may disclose your personally identifiable information without your permission in limited circumstances. We will only do so if we have a good-faith belief that disclosure is reasonably necessary to (1) comply with laws, regulations, or government requests or (2) to investigate or protect against harmful activities to our guests, visitors, associates, or property, or to others. If we are required by law enforcement or judicial authorities to provide your personally identifiable information, we will only do so upon receipt of appropriate documentation. We may also disclose your information to investigate violation of and enforce our Terms of Service.

Choices Available to You

You can always choose whether or not to disclose personally identifiable information, but that choice may prevent you from using the Service.

You can choose at anytime to opt out of receiving emails from or from having your personally identifiable information shared with selected third party providers. If you wish to opt out, when available, you can do so by editing your Account preferences with respect to e-mail or the sharing of information or contacting us and our technical support services at If you elect to “opt out” we will not share your personal information with third parties or send you emails. However, we may continue to use your personal information for internal purposes, such as to enhance your user experience or as necessary to administer the Service or comply with applicable laws and regulations.

We may send a one-time registration confirmation email, and infrequent “service alert” messages to you to inform you of specific changes that may impact your ability to use a Service, regardless of email contact opt-in status. Also, we may contact you if compelled to do so as part of a legal proceeding or if there has been a violation of any applicable licensing, warranty and purchase agreements.

We retain these rights because in limited cases we may need to contact you as a matter of law or regarding matters important to you. These rights do not allow us to contact you to market a new or existing service if you have asked us not to do so, and issuance of these types of communications is rare.

If you create a personal Account with us, based on your personal preferences we may periodically contact you via e-mail to provide information about special offers and promotions that may be of interest to you, when available. These communications will relate to select, reputable third parties with whom we have a strategic marketing relationship. We may use a third party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send related e-mail. If you do not wish to receive e-mails with updates and information please unsubscribe by sending email to our technical support services: In addition, every time you receive an e-mail you will be provided the choice to opt-out of future e-mails by following the instructions provided in the e-mail.

If you wish to opt out of receiving emails, the sharing or retention of any personal identification information, or otherwise change your personal preferences, you may contact us and our technical support services at:

To ensure that your request is honored, provide information sufficient for us to accurately identify and access your records, such as your full name, address and the email address you provided to us when you requested services or products.   We reserve the right to contact you to verify that we have accurately identified record.

Cookies and Web Beacons

Our Service uses “cookie” and “web beacon” technology. “Cookies” are short pieces of data generated by a web server or mobile application that a service stores on a user’s device. Our Service may require the use of a cookie for purposes of keeping information you enter on multiple pages together. Cookies also enable us to customize our Service and offerings to your needs and provide you with a better online experience with us. In addition, cookies are used to:

  • measure usage of various pages on our Service to help us make our information; more pertinent to your needs and easy for you to access; and
  • provide functionality such as online orders, our Services and other functionality that we believe would be of interest and value to you.

The types of cookies that we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you stop using the Service. Persistent cookies remain on your hard drive of your device until you delete them.   Cookies do not, under ordinary circumstances, corrupt or damage your device, programs, or files.

In addition, the service providers we use to serve and host our advertisements, and/or deliver our e-mails use session and persistent cookies, to track the number of times the Service is accessed and whether the Service was accessed from an advertisement. There are no cookies in the advertisements or e-mails. A cookie is placed on your device only if and when you click on an advertisement or open the e-mail. The cookie generated from the advertisement or e-mail does not contain any personally identifiable information and will remain on your hard drive until you delete it.

Beacons are used in combination with cookies to help website and mobile applications’ operators understand how visitors interact with their online services. A beacon is typically a transparent graphic image (usually 1 pixel x 1 pixel). In contrast to cookies, which are stored on a user’s hard drive, beacons are embedded invisibly on online pages and are about the size of the period at the end of this sentence. These beacons are not tied to personally identifiable information. The use of beacons allows the application to measure the actions of the visitor using the application that contains the beacon. It makes it easier to follow and record the activities of a recognized browser, such as the path of visited pages and/or applications. We use the information provided by beacons to develop a better understanding of how our users use the Service, and to facilitate those users’ interactions with the Service. We may make the aggregate data obtained from analytics (including from our third party analytics providers, if applicable) publicly available. If this data is made available, none of the information will be personally identifying information or potentially-personally identifying information.


We take our users’ privacy concerns with utmost respect and attention. If you believe that there was an instance of non-compliance with this Privacy Policy with regard to your personal information or you have other related inquiries or concerns, you may write or contact us and our technical support services at

In your message, please describe in as much detail as possible the nature of your inquiry or the ways in which you believe that the Privacy Policy has not been complied with. We will investigate your inquiry or complaint promptly.

Copyright © 2015™ All rights reserved. This Service and/or Application and products and documentation are the copyrighted property of and/or its licensors and protected by copyright laws and international intellectual property treaties.™ and related logo, and all related product and Service and/or Application names, design marks and slogans are the trademarks and/or registered trademarks of All other product and Service and/or Application marks contained herein are the trademarks of their respective owners. Any use of the™ or third party trademarks or logos without the prior written consent of or the applicable trademark owner is strictly prohibited.